Prospective Survey Questions

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1. Have you purchased decorative/craft ribbon in the past 6 months?

Yes No

2. Which statement below most accurately describes how frequently you purchase decorative/craft ribbon?

More than once a month

Once a month

Every other month

Once every six months

Once a year or less

3. Rank in order of preference, where you typically purchase decorative/craft ribbon? (Top 3 choices only, 1= Favorite, 2 = 2nd Choice, 3= 3rd Choice)

First Choice:

Second Choice:

Third Choice:

4. What was main reason you chose to purchase at each of the above stores? Please answer for each of the retail choices above.

Favorite Store Choice

2nd Choice Store

3rd Choice Store

5. Please choose only one choice for each of the following pairs:

I am most likely to purchase…

(1)15 yard roll of 7/8" ribbon for $3.99 or

(2) 3-5 yard rolls of different ribbons for $1.99 each

(1) 7 yard roll of a 5/8" ribbon for $3.99 or

(2) 3 yard rolls of different ribbons for $1.99 each

6. Have you purchased decorative/craft ribbon, for any of the following purposes, in the last twelve months:

Yes No Creating barrettes, hair clips or using for hair ribbons.

Yes No Projects for weddings or related events.

Yes No Projects for baby showers or related events.

Yes No Embellishing clothing or accessories for yourself.

Yes No Embellishing clothing or accessories for a child.

Yes No Embellishing clothing or accessories as a gift.

Yes No Scrapbooking

Yes No Card Making or papercrafting.

Yes No Accenting a floral arrangement or corsage.

Yes No Year-round home décor.

Yes No Christmas home decor

Yes No Christmas gift packaging.

Yes No Year-round gift packaging.

Yes No Jewelry making.

Yes No Collecting for unknown purpose.

List other uses if not mentioned above.

7. Which of the above represents your most frequent use for ribbon?

8. How important is each of the following when purchasing ribbon? (5 =Most Important, 4 = Very Important, 3 = Somewhat Important, 2 = Mostly not Important, 1= Not important)

Price 1 2 3 4 5

Color 1 2 3 4 5

Fabric type 1 2 3 4 5

Whether ribbon is wired 1 2 3 4 5

Matches event theme 1 2 3 4 5

License or character 1 2 3 4 5

Design or mood 1 2 3 4 5

Amount on each spool 1 2 3 4 5

Brand 1 2 3 4 5

Matches current project 1 2 3 4 5

Holiday or event themed 1 2 3 4 5

9. What ribbon widths do you prefer to use?

1/4" or less

3/8" – 5/8"

7/8" = 1.5"

wider than 2"

10. Which of the following types of ribbon have you purchased in the past 12 months? You may choose more than one.

Wired

Grosgrain

Satin

Sheer

Metallic or glitter

Taffeta, shiny, or formal fabric

Floral print

Simple print (ex. small dots or stitch lines)

Sewing trims

Licensed or featuring characters

11. How likely are you to purchase ribbon under the following conditions? (5 =Most Likely, 4 = Very Likely, 3 = Somewhat Likely, 2 = Not Very Likely, 1= Not Likely)

on an impulse 1 2 3 4 5

because I have a project in mind 1 2 3 4 5

when I see a project sheet in a store 1 2 3 4 5

when I see a finished sample in a store 1 2 3 4 5

when I see a floral arrangement using ribbon 1 2 3 4 5

when I find a project in a magazine 1 2 3 4 5

when I find a project on-line 1 2 3 4 5

when it goes on sale 1 2 3 4 5

12. How many times a year would you say you use ribbon for projects?

1-4

5-10

10-15

15+

13. Have you purchased a hand-tied bow for any purpose OTHER THAN gift packaging?

Yes (List use for these bows)

No

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